Mirva Saukkola

Ph. D.

Ph. D. Thesis: The Eden of Dreams and the Nonsense Land (The University of Helsinki 2001).

Degrees & studies at the Universities of Helsinki, Turku & Warwick in comparative literature, art history, cultural history and journalism.

The founder and Ms Style blog of the consulting company Ms. Style. A journalist, consultant, etiquette trainer & fashion specialist.

Launched Elle magazine to Finland as the editor in chief (2008-2013). Also represented Elle Accessories magazine, Elle Style Awards event, Elle Café and Elle Beauty Awards in Finland. Has also worked as the deputy editor in Cosmopolitan Finland and Kotiliesi, as a sub-editor in Gloria Food & Wine and as an editor in Gloria Magazine. Mirva on LinkedIn

Several books in Finnish about style, modern manners and food culture. Also a 3-part crime novel series about the fashion world.


  • Etiketti – käytösopas arkeen ja juhlaan (WSOY 2014)

Crime novel series:

  • Hautajashäät ((Kustannus-Mäkelä 2008)
  • Murhaava katseluaika ((Kustannus-Mäkelä 2006)
  • Murha on muotia (Kustannus-Mäkelä 2005)


  • Lemmenruokaa (Kustannus-Mäkelä 1999)
  • Sinkkutytöt kokkaavat (Kustannus-Mäkelä 1998)

Misc projects:

  • A specialist in vintage fashion & fashion history
  • Designed The Little Black Dress collection to the jewellery Company House of Elliott in 2014.


Journalistic contents

Pr and communication solutions

Advertorial planning

Business consultation

Style, etiquette and networking training sessions and presentations

Mirva Saukkola

Tel. +358 40 357 5575